Have you thought about the reputation of your medical practice from an online perspective? Depending on whether you have a positive or negative reputation, you could be gaining or losing new clients.
Before a potential client gets in touch with you, he or she will have conducted an online presence search on you. They will spend an ample amount of time reading reviews. If you have a positive review, you can be guaranteed that the person will select you for your services.
Medical practices with negative reviews rank poorly. This is in line with Google’s mode of operation. Google only considers companies and brands that have good ratings.
Negative reviews also have an impact on the reputation of the brand. Even if they choose to engage with you for services, a client approaches you with a perception in mind. They expect to be disappointed or get substandard services.
On the other hand, we have positive reviews. If you have a good rating online, you can expect to rank highly on search engines and platforms. This increases the possibility of you getting new patients.
With a good brand reputation, it is easy for your current patients to recommend your services to their family, friends, and colleagues.
Doctor Reputation Management Techniques
Doctor reputation management is essential on the way towards success. We thought it would be prudent for us to mention several techniques that doctors can use to improve their reputation online. Below are tried and tested techniques that doctors should implement.
Building a website
In this day and age, can you operate without a website? A well-designed website serves several purposes. First and foremost, it serves as a marketing tool, introducing your services and healthcare products to the market. In addition, it builds your reputation through the use of testimonies, accreditation, and awards.
The use of blogs
In today’s world, clients are looking for quality information on which they can rely. Having a blog as part of your website is the ideal way to establish yourself as an authority and stand out from the competition.
By consistently posting on your website, you ensure that your clients are constantly coming back to your website. It will also give you a high ranking on Google’s SERP.
You can also create blog posts for other companies and websites. There could be a link that allows you to draw in a following from the other company.
Social media accounts
There is a power that having a social media account can give your medical practice. By having a high activity on Instagram, Facebook, or Twitter, you can improve your ranking on Google’s search results. Also, by engaging with your following, you can improve your reputation.
The importance of reviews
Once a client receives a service from you, they will go to review your service. The two most common sources are Yelp and Google. Before a new client decides to solicit your services, they most probably will look up your rating and reviews on these platforms.
Ensure to respond to both positive and negative reviews on Google and Yelp.