Twitter has become a powerful tool for creators to connect with their audience. Twitter was founded in 2006 by Jack Dorsey, Evan Williams, Biz Stone, Noah Glass, and Chris Sacca. The company now boasts over 300 million daily active users worldwide. In addition to being a social media platform, Twitter also offers other services such as video streaming, SMS messaging, and email.
As the number of tweets continues to increase, Twitter is becoming a major source of information for consumers. This means that brands and businesses should take advantage of this opportunity to reach out to customers directly and get more followers on Twitter. Twitter is a powerful tool for content creators. But how exactly are they using it in 2022? Here’s a look at some of the trends we’re seeing right now.
More Video Content
In 2019, video was king. And in 2022, it’ll still be a big part of the conversation. According to eMarketer, global spending on video advertising will reach $126 billion in 2021. By 2025, it will grow to $167 billion. That’s a lot of money! So, expect to see more videos on Twitter. We’ve seen a huge rise in the number of publishers creating original content specifically for Twitter. And we’re also starting to see brands like Netflix and Amazon producing longer-form content for Twitter.
Live Streaming Events
Live streaming events are becoming increasingly popular. They allow viewers to watch events unfold in real-time. And they’re growing in popularity. For instance, in 2018, nearly half of all U.S. adults watched a sporting event live via Facebook. And according to eMarketer, live-streaming events will continue to grow in popularity. By 2022, over 50% of U.S. adults will tune in to watch a live stream.
Influencer Marketing
Influencers are celebrities who have large followings on social media. Brands are turning to influencers to promote products and build brand awareness. For example, in 2017, YouTube became the first platform to launch its own branded channel. And since then, we’ve seen a surge in influencer marketing. We’re also seeing influencers become more active on Twitter. In fact, in 2018, Instagram overtook Snapchat as the most used app among influencers.
Social Media Monitoring Tools
Social media monitoring tools are becoming increasingly popular. These apps let users track mentions of specific keywords across multiple platforms. They’re especially useful when trying to monitor conversations around certain topics. For example, in 2019, Twitter launched a feature called Moments. It lets users search for trending hashtags and topics. But these tools aren’t just for tracking conversations. Some offer analytics so you can measure engagement rates and identify influential users.
Use of Hashtags Effectively
Hashtags are a popular feature on Twitter. They allow users to group tweets together based on a specific topic. For instance, #musicfestival allows users to follow conversations related to music festivals around the world. But hashtags aren’t just useful for finding relevant content; they also provide a quick way to find followers. When you tweet something tagged with a hashtag, anyone following that tag will receive a notification when you post. So if you’re trying to grow your audience, try adding tags to your posts.