The Wiess Market is a platform founded in 1912 by two brothers, Harry and Sigmund Weis. It was initially known as Weis Pure Foods. It grew significantly from Sunbury, Pennsylvania to the heart of New York and Delaware by opening several corner grocery stores in Pennsylvania. Within two decades, it consolidated its grocery stores into supermarkets. We can go on and on, about their successes but we have chosen one particular element, the low-price program. Let’s focus on that.
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The low-price program
With that in mind, we can move on to defining what the low, low price program at Weiss market is. This system was designed to save money for citizens and purchase fresh produce at an extremely low price. Figures like Ron Bonacci, Vice President of Marketing and Advertising, and Dennis Curtin, Director of Public Relations at Weiss Markets have demonstrated the way this model works. The next step is to slash prices even more without sacrificing quality. It’s a winning combination: low-priced everyday products in the market at high-quality produce.
Great retailers understand this model. Weiss market grasped the opportunity when they launched the program in January 2019. They have completed impacted change on people’s lives when prices of 7,000 different items were reduced throughout the store. To quote directly what Ron Bonacci said on a Midday Maryland with Elsa, “We‘ve lowered our prices on about 60 of our highest selling produce items. For instance, our number five yellow and red potatoes. We’ve reduced prices by 33 percent, That’s from $5.99 a pound to $4.99 a pound. On 20 different varieties of apples we’ve reduced, including gala and fuji apples, we’ve reduced prices by 20 percent. That’s $199 a pound to $149 a pound.
This not only applies to potatoes and apples but also other edibles like citrus fruits. These are everyday items we buy. Weis markets have devised a strategy to be in a collaboration with local farmers so that they can be able to package, store and sell fresh produce in the market. The real question is how the whole system works in harmony.
How the Weiss Markets work
Weis Markets collaborate with local formers in Maryland and California. These relationships are rich in heritage and professionalism as they have lasted close to 100 years. Weis Markets have experienced great profits and sale because of three factors:
- The convenience of speed. Leveraging local produce is fast and efficient as it does not cost a lot. In terms of transport, this company has already cut the cost by half and produce can be displayed in less than 24 hours.
- It doesn’t inflict any kind of impact on the environment. Meaning that it satisfies the company’s goals and objectives of sustainability and initiative. It also reduces the chances of being shut down by being eco-friendly.
- Finally, it promotes and creates jobs for farmers in the market. Weis markets buy farm produce within the economy and create jobs for farmers, suppliers, and employees at their supermarkets. This economic stimulation ensures local growth and promotion.