Did you know that 3.5 billion people use social media daily amounting to 42% of the population? Businesses have taken advantage of this and have grown massively due to the advertisements made on social media. Let’s take, for example, Millenials, This category of people use their phones almost all the time when they are not engaged.
Social media attracts many people because of the memes, videos, photos, and reels posted on them. Instagram is quite popular among a lot of people hence is the leading social media app used daily. Imagine advertising your business on such a platform. The feedback and growth you will receive are beyond imagination.
Why use Instagram to marketing my business
Has a large audience
The number of Instagram users is large, and one can easily reach a large audience. Using relevant hashtags and engaging in conversations, one can attract an audience to advertise their goods.
With a single post and numerous followers, one can get a lot of likes and lead to more sales.
It is possible to reach out to another business company and conduct business transactions from the app.
Easy to know what your competitors are doing
If you have a target to be at part or better than your competitor, consider knowing their Instagram handle. You will find out the type of content they post and how they engage with their customers.
On the other side, you can choose to do better or use the same strategies.
It is possible to also redirect their audience to your handle and win them over.
With an operational business account, one can have the audience purchase goods directly from your account.
Clients have a chance to pay directly and give delivery information from the business account. At the same time, feedback can be offered directly from the platform to follow us.
Availability of focus data
One can have a target audience to reach out to. If your business focuses on a specific age group, all you need to do is to engage with the targeted audience and refer them to your business account.
It is easy to reach out to an audience that can promote your business by simply engaging one on one with them.
Follow-ups and analytics
One can easily do follow-ups on the level of engagement with customers. Instagram provides engagement analytics of how your clients interacted with you and their feedback.
Smart strategies to use on Instagram marketing
- Create a business account.
- Establish your platform through partnerships and sponsorships.
- Engage with your audience directly by replying to DMs and thanking them for engaging with your content.
- Be consistent with posting to keep your audience active and curious about what you will post next.
- Create amazing and engaging content that most people within your target will find interesting.
- Attract traffic by coming up with engaging hashtags and unique captions.
In conclusion, using Instagram to reach out to an audience is great for achieving a business goal which is more sales. Consider setting up an account today.